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Case Study:

Labeling Process Transformation at Selena based on Loftware NiceLabel Cloud platform


About the company

Selena Group is a global manufacturer and distributor of construction chemicals and one of the four largest manufacturers of construction foams in the world. For more than 30 years, it has been successfully supplying innovative products that accelerate and facilitate work on construction sites in nearly 100 countries.

International experience gained in many different markets allows Selena Group to grow rapidly. The company has 30 companies in 19 countries and its own Research and Development Center, which coordinates the work of local laboratories. Manufacturing plants are located in Poland, Spain, Portugal, Italy, Romania, Turkey, Kazakhstan, China and South Korea. The top quality of products and their modernity are recognized by partners and customers, who choose such recognizable brands from the Group's portfolio, as: Tytan Professional®, Quilosa Professional®, COOL-R® and Matizol®. Since 2008, the shares of the Group's holding company – Selena FM S.A. – are listed on the Warsaw Stock Exchange.

Existing label printing environment

The company has more than 200 printers, including those dedicated to labels and advanced direct labeling (CIJ), which are used in manufacturing plants at various locations. With such scale and diversity, the labeling process presents a challenge of considerable complexity. Moreover, the global reach of Selena's operations generates unique requirements for the labeling process, as the information on the labels must be printed in a variety of languages and comply with multiple guidelines, norms and formatting standards.

Business goals

The company's main goal in the labeling area was to modernize its labeling and product marking systems. The transformation, in response to current market trends, consisted of digitizing the entire IT structure related to label design and printing processes.

The need to implement modern solutions in this area was not only a reaction to the dynamically progressing market, but also an implementation of Selena's consistent strategy as an innovative company that meets the highest standards and customer expectations.

Selena's laboratory


Diverse systems and data sources

Prior to Loftware NiceLabel solution, Selena had a variety of IT systems and technologies for labeling. This variety gave the company flexibility, as well as the ability to quickly adapt to global needs, but as the company grew and technology advanced, there was a need for a single, consistent system that provided, among other things, information about the person responsible for label design or consistency in label formatting.

Manual data entry

In some cases, labels required manual data entry by operators on printing equipment. The risk of making potential errors, negatively affecting production rates, and increasing labor input was identified.

Multilingualism of labels

Selena actively operates in international markets, so labels in different languages are a necessity. Their content is challenged by numerous templates and adaptations of information to standards and requirements in specific countries. Due to the company's very large and sector-diverse product range, where each product requires a detailed and substantively refined label, their creation is a time-consuming task, and the obligatory adaptation of label layouts to different markets results in the need to adapt systems and printers each time, which reduces work efficiency and creates barriers to the fluidity of the label change process.

Dependence on the IT department and service costs

Managing the label printing process required the constant presence and support of specialists, servicing and ensuring the efficiency of all installed systems, resulting in significant monthly fixed costs.


Full integration of the labeling solution

The implementation of Loftware NiceLabel software has brought full integration to Selena's labeling process. The solution has significantly improved the efficiency of the IT infrastructure. The company now has full control over the label design and printing process, which translates into fast and more efficient implementation of changes and better supervision of label quality.

Uniform templates and optimization of the number of label versions

By standardizing and reducing the number of label templates, Selena has achieved significant benefits. The company can now use universal label templates that automatically maintain the correct format and approved layout, regardless of printer type or print resolution. As a result, the number of different versions of labels has been significantly reduced, resulting in a reduction of resources needed for the labeling process.

Precise process control with defined workflows

Loftware NiceLabel platform provided tools for centralized control of the label change and approval process. This provided defined and regulated workflows for making changes to labels. By allowing only authorized user groups to make modifications, the risk of unauthorized changes is eliminated, thus guaranteeing correct printing. The entire process has become more transparent and accessible to all users.

Flexibility with cloud-based labeling

Moving the labeling process to the cloud provides exceptional flexibility. Placing labels in the cloud has enabled the company to have comprehensive integration and APIs. This makes the labeling process easier to manage while being more cost-effective.

Centralization of management and streamlining the process

By centralizing the management of users, devices and documentation, as well as introducing the ability to monitor the users who access the system and the full printing history, the process has been significantly streamlined. The web-based printing solution has enabled users to use appropriate versions of labeling tools easily, quickly and intuitively.


The implementation of Loftware NiceLabel platform has strengthened Selena's position as a leader in innovative labeling solutions, combining cutting-edge technology with a strategic approach to IT infrastructure transformation. The result is a more efficient and integrated labeling environment, aligned with today's trends and global challenges of multilingual information and diverse formats. The company now has the ability to respond even more flexibly and quickly to evolving market conditions and regulations. In addition, it can market products even more efficiently and compete effectively in the areas in which it operates.

EU Sp. z o.o. | al. Wilanowska 7/U2 | 02-765 Warszawa | Poland
Sąd Rejonowy dla m.st. Warszawy XIII Wydział Gospodarczy | KRS 0000279091 | NIP PL5213439076 | REGON 140928239 | Kapitał zakładowy 50000zł